19th November 2007

NST LOGISTICS

Dongnama renamed as C& LINE

The well known Korean shipping, Dongnama Shipping Co has re-branded its name to C& Line Co Ltd.
 
The re-branding of Dongnama Shipping Co which was established on September 1984 is intended to give more credence to the desire by its parent company - C& Group - to project the shipping business.
 
The move is also primarily intended to harmonise the names of its operating business subsidiaries to that of the C& Group, the holding company which is a public listed group in Korea said Ronnie Yeoh, the general manager of Dongnama Shipping (Malaysia) Sdn Bhd.
 
The re-branding would also help in the group’s plans to include long haul trade which is currently being revamped and will make inroad to Middle East service in the near future.
 
The old name of Dongnama, means “South East Asia” and thus would seems to limit its region of operations to only the Intra-Asia zones, said Ronnie.
 
He said the Malaysian agency will remain as the Dongnama Shipping (Malaysia) Sdn Bhd until further notice.
 
This is to facilitate our continued smooth transaction as the Malaysian agents for C& Line, he added.
 
C& Line started its first container service in 1974 between Japan and other Southeast Asian countries and slowly expanded its operations to other parts of the world.
 
Today the line has a fleet of some 80 ships covering 49 routes throughout Asia and will soon broaden its service to include all regions of the globe.
 
In 1979 the line initiated a service to Malaysian market and since the service has been expanded to three weekly services from Malaysian market namely Japan Straits Service, Korea Straits Service and Korea China Service with nine ships.
 
The weekly service from Port Klang links four Japanese ports namely Tokyo, Yokohama, Nagoya, Kobe and is also offers five day transit time to Hong Kong and eight days transit time to Kobe Port.
 
The full rotation of the service connects Port Klang, Singapore, Hong Kong, Tokyo, Yokohama, Nagoya, Kobe, Hong Kong and Port Klang.
 
In the Korea China Malaysia weekly service, C& Line deploys six ships and connects 10 major ports in five countries namely Korea, China, Malaysia, Singapore, and Vietnam - in the weekly route.
 
The full port of rotation of the service links Inchon, Ulsan, Busan, Shanghai, Hong Kong, Singapore, Penang, Port Klang, Singapore, Vietnam, Hong Kong and Shekou. 

  
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